Choosing a family album
Amazon Photos backs up. Lumo brings the family together.
Amazon Photos is a backup for your camera roll, with unlimited photos for Prime members. Lumo is one private album where the whole family adds photos and videos and talks about them.
Free on iPhone, iPad and Android. Private to your family.
No app? Open your album in any web browser: app.lumomagic.com
Different jobs
Amazon Photos backs up what your phone takes, shows it on Echo Show and Fire TV, and shares it through private groups. Lumo starts from the family: one album, everyone adds to it, and photos appear for everyone in order, with hearts and comments.
Side by side
| Lumo | Amazon Photos | |
|---|---|---|
| Price | Free | 5 GB free. With Amazon Prime: unlimited photos and 5 GB of video |
| Storage | Unlimited photos and videos, under fair use | 5 GB free; unlimited full-resolution photos with Prime |
| Videos | Each video can be up to 3 GB, kept whole, with no limit on how many. The first minute plays free; Lumo Pass plays the full length | 5 GB of video, with or without Prime; more with a paid storage plan |
| Ads | None, ever | No ads in the app |
| How sharing works | One private album the whole family adds to. Join with an invite link or a 4-digit family code | Private groups you invite family and friends to |
| Works on | iPhone, iPad and Android | iPhone, Android, the web, Fire TV and Echo Show |
| Also does | Magic: coloring pages, cards, paintings and more from your photos, no prompts. Each creation uses 20 flowers; new accounts get 60 free, and packs start at $1.99 for 60. Lumo Pass, optional ($9.99 a month or $59.99 a year, one Pass for the whole family): unlimited Magic, full-length videos and original-quality downloads | Automatic backup, prints and gifts in the US, photos on Echo Show and Fire TV |
Checked October 2026 against Amazon Photos’ App Store listing.
Videos, honestly
Amazon Photos keeps 5 GB of video, with or without Prime; a few long videos fill it. Lumo keeps every video whole, up to 3 GB each, and plays the first minute free; Lumo Pass plays the full length.
What they look like
Screenshots are each app’s own App Store screenshots, as published in October 2026. Amazon Photos is a trademark of Amazon.com, Inc.; Lumo isn’t affiliated with any of them.
Questions
Is Lumo really free?
Yes. The album, unlimited photos and videos, inviting family, hearts and comments are all free. Lumo Pass is optional, for unlimited magic, full-length videos and saving originals. Unlimited means unlimited for everyday family use, under fair use.
Who can see our photos?
Only the people in your family album. Nothing is public, there are no followers, and photos are never shown to anyone outside your family.
Do I need Amazon Prime?
Not for Lumo. You can sign in with Apple, Google or email, and the family album is free.
Where do these facts come from?
From each company’s own help pages, pricing pages and App Store listings, checked in October 2026. Prices are US prices and vary by country. If something has changed, write to contact@doola.ai and we’ll fix it.
Start your family album.
Free. Private to your family. No ads, ever.